SAN FRANCISCO, Jan. 23, 2012 /PRNewswire/ — SocialMatica, the innovative leader of social media analytics, today announced the identification of one of the most influential online voices in the race for the GOP nominee for the 2012 presidential election. Through its semantic data intelligence engine, SocialMatica identified Lisa Graas, an avid Twitter user and blogger, as a key social influencer in this season’s primary race. A dashboard showing up-to-the minute data on the race can be explored on SocialMatica’s website (www.socialmatica.com)
“Influence is not synonymous with quantity. It’s not just a matter of who has the loudest voice, as measured in the number of tweets, “likes”, Facebook posts or blogs. Rather, influence is a product of social sentiment; how the online population is responding to a given message. SocialMatica has shown that of the 6,000+ people following Lisa on Twitter, many of them are re-posting and /or adding to Lisa’s commentary. It’s like a viral marketing campaign that grows exponentially with each individual she reaches. Like what she says or not, Lisa’s message is being heard”, said Gary Hermansen, CEO of SocialMatica.
“People are often overwhelmed by the American electoral process and don’t know how they can make a difference. I think I have shown that social media provides an outlet for individuals, to express their opinions and interact with a wide audience.I always had a sense that I was reaching a large number of people, but I am thrilled to see the results of my social media efforts so thoroughly measured by SocialMatica”, said Lisa Graas.
SocialMatica’s analysis of vast amounts of available online data, from Facebook, blogs, twitter feeds, LinkedIn, online news sites, discussion groups, forums, and web traffic, is able to pinpoint both level of influence and digital visibility.
Founded in 2010, SocialMatica is a fast-growing analytics company providing fact-based analysis on social rating and footprint. Through its Social Business Platform based on a contextual and semantic analytics engine, SocialMatica combines the depth of rich data analysis with social marketing expertise to drive campaign recommendations to meet social marketing objectives. www.socialmatica.com
Wendy Toth for SocialMatica